The mission of Prosh is clear – empower small and medium sized businesses to be able to leverage the modern tools technology has enabled for eCommerce while also maintaining the advantages of selling to local customers. We want to bring customers that magic of supporting local entrepreneurs with the convenience of online shopping.
Prosh started from a passion of working with small businesses. Our JYZ Design team has built a successful marketing agency right here in Calgary– developing our skills in digital strategy, technology development and branding. We work with many local entrepreneurs to improve their social media engagement, online presence and provide technology solutions.
The Troubles with Product Selling
During the Christmas time of 2018, I started a side hustle selling fake plants and started running into many of the problems that vendors face in growing their business. Though they were fun, selling at markets were long hours. Selling on existing platforms online meant I had to do my own marketing, which was expensive and time consuming. And shipping my product was such a hassle; buying big boxes, high postage costs and dealing with broken products when they reached my customers.
The Lightbulb Moment
We are also a consumer of local products – the magic of visiting markets, being able to know the families and hear stories behind the businesses. But I’d ask vendors where to find their products other times of the year and they’d be able to offer me nothing more than to email them, give them a call, that they’re happy to deliver it themselves. It became clear to me there was a missing link in the market between passionate vendors and their loyal customer base; an entire community of customers wanting quality, unique and local products with no platform to find them.